LET'S GET COSY
Innovative Multi-Compartment Packaging
Designed for Bird & Blend’s seasonal tea range, the LET’S GET COSY packaging set transforms the unboxing ritual into a tactile, layered journey. At its heart is a cleverly engineered system of drawers and flaps that reveal contents progressively - from specialty teas in sachets and tins to gold-toned accessories.
Born from the challenge of combining visual impact with production efficiency, the structure was built using durable 745 mic Crownboard Kraft, finished with autumn-inspired graphics and touches of gold foil. The result is a warm, nature-toned keepsake box that balances elegance with full recyclability.
Key Features
The LET’S GET COSY packaging design features a multi-compartment system, integrating drawers and flaps that allow for a progressive reveal of each item within. This carefully crafted mechanism creates a tactile and engaging unboxing experience. The color palette draws inspiration from autumn, blending warm orange and brown tones to evoke a cozy, seasonal atmosphere. To further elevate the design, gold foil accents are strategically applied, adding a touch of elegance without overwhelming the natural aesthetic. The packaging also incorporates grosgrain ribbon pulls, designed to enhance tactile interaction and guide users through the unboxing journey. To ensure ease of use, the packaging arrives pre-assembled and ready to be filled, making it a hassle-free solution for both the brand and the consumer.
Production Approach
The production process for LET’S GET COSY combines automated machine efficiency with meticulous hand-finishing techniques. Automated gluing is employed for the assembly of the base components, ensuring a sturdy and consistent structure. For finer details, such as ribbon attachment and drawer assembly, these are carefully completed by hand to maintain the premium quality of the final product. Biodegradable adhesives are used throughout the production process, aligning with the project's commitment to sustainability while ensuring strong, secure bonding.
Sustainability Focus
Sustainability is a core consideration of the LET’S GET COSY packaging design. The structure is made from 100% recyclable materials, ensuring that it has minimal environmental impact after use. The foil accents are kept to a limited coverage, below 50% of the paper area, to maintain recyclability. Additionally, the grosgrain ribbons used for the packaging are made from recyclable polyethylene (PE), a widely accepted material in recycling programs. The use of biodegradable PVA and hot melt adhesives further supports the eco-friendly ethos, ensuring that the packaging meets eco-compliance standards and aligns with sustainable practices.
Results & Recognition
The LET’S GET COSY packaging successfully elevated Bird & Blend’s seasonal tea collection, offering a design that is both functional and emotive. The packaging not only met production and cost efficiency goals but also provided a memorable experience that reinforced the brand's premium positioning. This innovative design earned recognition in the industry, winning the Latvia National Packaging Competition in 2024 and being selected for entry into the WorldStar 2025 competition. The project exemplifies that a memorable unboxing experience can be achieved without compromising on cost, sustainability, or brand cohesion.